A London interior design studio creating colour-rich homes with warmth, wit and a distinctly artistic eye. We believe the most memorable interiors feel personal rather than perfect — layered with texture, craftsmanship and stories worth telling..
MORAG Williams
INTERIOR DESIGN
Our Design Services
How we work
The first room your guests walk into. The first hint of the colours, the mood, the feeling of the whole place. The room your own family will remember helping you choose paint for, years from now.
This is the page that walks you through what it's actually like to design a space with us, from the first conversation to the final cushion straightened on installation day.
Everything you need to know about designing your home, restaurant, or bar with us, from first sketch to final styling day.
Let's Design The exact spaces you've been imagining
Custom Interior Design
We're as invested in getting the final details right as we are in the very first idea, and most of our clients find the middle part — the sourcing, the build, the refining — is the bit where everything starts to click.
if that sounds like your kind of thing, I'd love to hear what you're planning.
We work with a small number of clients at a time, which means you have our full attention from the first pot of tea to the last thing hung on the wall — not just at the exciting beginning.
Choosing how your space comes together should feel enjoyable,
deliberate,
and never rushed.
Note from the founder
Morag Williams
“Designing a space is one of the most personal, least understood parts of any renovation or new opening - we're here to change that, guiding you through step by step. ”
Get ready for your big reveal! We place your furniture, hang your art, and put the kettle on. Welcome into somewhere unmistakably yours!
Bloom
04 /
Concepts, palettes, and room plans make their appearence, built specifically around you and refined until it's right.
Build
03 /
The gap between basic and beautiful is bridged here, with specifications confirmed, trades briefed, everything ordered.
Bridge
02 /
We start with a proper chat about how you want your space to work and start planning a brief and budget to match.
Begin
01 /
We use a trusted four step process to design homes that reflect who you are and how you want to live.
Step into our studio process
How we work
A fully visual concept board for the whole space, designed as a keepsake and a practical guide for the project.
Mood Board
Every fabric, paint, and finish hand-selected and laid out together before a single order goes in.
Material & Colour Palette
The main piece: a full layout and furniture plan, drawn precisely to scale, plus every lighting fixture, switch, and dimmer specified and placed.
Floor & Lighting Plans
Lead times, suppliers, and delivery dates, so nothing arrives before, or after, it should.
Sourcing Schedule
A final walk-through before sign-off, checking every detail against the plan.
Snagging Walkthrough
New Builds
Heritage Restoration
Whole Home Remodels
Specialists in
Helen Cooke
Two dinner guests asked who'd done our kitchen before they'd even taken their coats off. Morag took about four sentences from us on how we wanted the room to feel and somehow turned it into the most lived-in space in the house.
location and project type
01 /
Tessa Lowry, co-owner, The Lamplighter
From the first pot of tea, she understood exactly what we wanted for the bar: warm and colourful without ever tipping into chaos. Eighteen months on, regulars still ask who did the booths.
location and project type
02/
Joanna Reid, co-owner, The Cross Keys
"Morag took a pub that didn't know what it wanted to be and turned it into somewhere people now plan their whole evening around. She makes bold choices feel obvious, which is rarer than it sounds."
location and project type
03/
Client accolades
Yes, on a limited basis when our schedule allows. Rush timelines compress the process considerably, with a rush fee added to cover the extra hands needed. We encourage anyone needing a rush turnaround to get in touch as soon as possible so we can confirm availability.
Do you offer rush projects?
Yes. Most of our work is London and UK-wide, but we've taken on projects further afield, including the hotel on the Cornish coast, and we're always happy to discuss travel for the right project.
Do you take on projects outside London?
A full project typically takes 4-9 months from inquiry to installation day, depending on scope, with 6-8 weeks of design and sourcing followed by anywhere from 8-20 weeks of production and building work. We recommend getting in touch eight to twelve months ahead of any fixed deadline, so the process gets the time it deserves.
How long does a full interior design project take?
Every full project includes unlimited digital mock-ups and three rounds of full design revisions, which is more than enough for almost every client we work with. We never charge for refinements within the normal scope of a project.
How many design revisions are included in a full project?
Most clients reach out 6-9 months before they want building work to start, and full design and sourcing typically takes 6-8 weeks before any ordering begins.
When should I get in touch about a renovation?
Yes. We do finishing touches like soft furnishings, art, lighting, and accessories, often sourced from independent makers, vintage dealers, and our own studio finds. Most clients book finishing touches three to six months after the main build, as a separate project from the full fit-out.